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Herzogenaurach - Business Unit Director Mens Originals (m/f)

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  Purpose:   Develop and steer the strategy and marketing direction for the defined BU according to the overarching sub-brand direction   Job Profile:   Lead and steer the BU vision, strategic objectives/actions and the financial targets and KPI's for the BU Monitor product financials (sell-in-/ sell-through-rates, number of articles, volumes per article) and initiate business development action for the respective BU categories Actively sharpen the adidas brand positioning within the respective BU categories Steer and lead the Creation teams (App, FTW) to ensure proper implementation of the Brand & BU strategies Establish close work relationship with the BU GTM team to deliver holistic and unified concepts for the specific BU Work closely with the Head of the BU to build short, mid and long term business plans Set targets to achieve overall BU goals and manage the turnovers for the defined BU product range Establish a close working relationship with the respective Originals category in the markets Act as a cross-functional marketing team captain for the respective BU Lead and steer the product creation process in close relationship with Design, Development and Costing Identify business opportunities and risks; respond to them by initiating key action           steps ...

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