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München - CEE Microsoft Business Solutions Subsidiary Business Group Lead

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München - Software - Management - Microsoft

The Area BG Lead Mgmt - Business Solutions adds value to Microsoft by producing results across three pillars:1. Ensuring the execution of the Dynamics marketing strategy and vision for the Area by coaching and supporting local Microsoft Business Solutions (MBS) Marketing groups .2. Driving integration and showcasing best practices for respective Subs and Areas by building a strong connection point & relationship to the Corp. PMG team3. Executing against the defined metrics from the corp. teams, and driving these metrics-based behaviors with the Subsidiaries. These three pillars enable the Subsidiary Dynamics Marketing Teams to help Dynamics Specialist Sales and Partner Teams, as well as Dynamics’ Partners, meet their revenue targets through Customer and Partner ready and relevant marketing execution.What key deliverables are produced by the Area BG Lead Mgmt - Business Solutions?1. Developing a comprehensive marketing execution plan that incorporates industry, audience, segment, product and partner perspective for the subsidiary. Required components:a. Customer mapping that covers industry segmentation, industry categorization, company data, replacement cycles market penetration and revenue/profit/growth/competitive based attractivenessb. Competitor mapping that includes the id ...

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