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Frankfurt am Main - Chief Marketing Officer GE Energy (f/m)

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Frankfurt am Main - Energietechnik - Marketing - GE Energy

Based in GE Energy Germany Headquarters in Frankfurt, the CMO will have to design GE Energy Germany growth strategies and Growth Playbook, and to set clear roadmaps in close coordination with GE marketing and growth organization. Essential Responsibilities The CMO will be the first point of call in the company for market and competitive intelligence. She/he will drive GE Energy Germany growth through profitable business expansion into: New markets & segments (Big 4, Stadtwerke), new sales models especially in terms of solution offerings New go-to-markets (partnerships, alliances, network) This requires a deep knowledge and an intimate analysis of customers’ businesses and operational processes. The CMO will also display a deep understanding of how other intervening players such as engineering/EPC firms etc. are to be incorporated in GE Energy Germany´s go-to-market strategies. Ensure in co-operation with the Sales Leaders that GE Energy Germany Commercial organizational capacity is consistent with business growth ambitions Build and produce regularly business intelligence in the company: Market studies and analyses, Competitive intelligence, Investment and business cases to support CAPEX types of decision making processes Coordinate GE Energy Germany’s growth agenda in terms ...


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