Herzogenaurach - Consumer Insight Manager (m/f)

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  Purpose:   The global Consumer Insight team at adidas works as internal consultancy for the global headquarters with the task to embed the consumer perspective in all parts of the business process   Our main areas are :             -Fueling creation processes through trend research and consumer              profiling             -Testing concepts/products/ campaigns prior to market launch             -Monitoring of brand success through   We place a lot of emphasis on analytics in digital spaces because this is the environment our core target consumers are surrounded by. In addition we believe that this area provides tremendous opportunities to better understand our consumers.      Job profile:   Lead Social Media Analytics within Consumer Insight team – develop, own, and report projects Install Social Media listening / Social media analytics  as a standard tool to gain consumer insight Liaise with internal stakeholders to  harmonize the approach to using Social Media across departments dealing with it – develop KPIs, standardized measurements etc. etc. Make consumer insight more visible, accessible and actionable within the global adidas headquarters Co-ownership of strategic projects with focus on the digital side of ...

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