München - Consumer Marketing Manager DE

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  The DE Marketing Team has two key audiences – Consumers and Advertisers/Agencies. Our goals are simple:   ·         Reach, Engagement and Reputation:  We focus on increasing the number of consumers who visit Yahoo!’s core properties and raise awareness that Yahoo! is the leading digital publisher for News, Sports, Finance, Lifestyle, Celebrity News and etc.   ·         Revenue and Reputation: For advertisers and agencies we must raise awareness, and position against the competition the size and quality of our audiences and the effectiveness of our advertising solutions. We need to prove we can reach the audiences that matter most to the advertiser. Ultimately, marketing’s goal is to help the business drive revenue and take market share.   To achieve these goals, the German Marketing Team has three areas of focus:   1.       Consumer marketing (B2C) – focused on-network traffic circulation and strategic marketing partnerships    2.       Comms - focused on consumer, product, trade, corporate, executive and internal comms   3.       Research and Insights - trade research to support sales revenues and consumer insights to support audience teams.   Responsibilities:   Develop and execute consumer marketing plans with audience a ...

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