Berlin - DE Marketing Director Operations (m/f)

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  Develop eBay DE marketing plans and execute them via the team. S/he will develop, own and execute the marketing strategy that will deliver the DE business goals, and will be accountable for the specific marketing goals. Under her/his direct responsibility there is a dedicated DE marketing team, and a strategic marketing budget; s/he will own local media plans and execution of the DE marketing activities, with particular focus on: Help identifying the most important customer segments in partnership with the central analytic team Developing content for most of the on-line, email and social campaigns, with local team and agencies, ensuring creative consistency to brand guidelines. Examples of these campaigns include vertical comms, retail & seasonal events as well as any other area that may be needed to achieve DE-specific business goals. Local adaptation of European campaigns, mostly off-line horizontal and vertical TV/Print campaigns Coordinate the DE Strategic Internet Marketing and Consumer PR activities in partnership with the respective teams (both will report dotted into the DE marketing director) Planning of both the local marketing activities and the level of support needed from the central teams for shared resources, in particular on trafficking and execution (in coordi ...

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