Deutschland - Experiential & Sampling Manager

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This position is designed to lead the experiential marketing strategies and plans for the whole TCCC portfolio and coordinate total IMC development for the key programs on flagship brand. This position covers the 11 markets within NWEN in close relationship / collaboration with the NWEN Leadership team, Brand Marketing team, NWEN IMC team, EUG operational marketing director Global Experiential Capability team and Franchise Operations teams.STRATEGIC LEADERSHIP:1. The Strategic Experiential Marketing Manager leads the NWEN organization with a new experiential marketing strategy that integrates real, virtual, promotional and shopper experiences to drive increased consumer engagement at higher reach and driving brand love and value within the new way of marketing: the content model. In contradiction to solely look at experiential marketing in isolation, this means that every experiential marketing needs to be triggered by / and lead to a virtual, promotional or shopper experience as part of a total consumer recruitment model. Specific use of digital marketing as trigger of experiences and reach amplifier or real life experiences is key in this new content model.2. The Strategic Experiential Marketing Manager will fulfill the role of IMC coordinator for the key IMC campaigns on our f ...

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