Frankfurt am Main - Head of Brand Connection

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Head of Brand Connection Start Date 01/01/09 Closing date for applications 31/12/08 Department Marketing Location Germany HQ - Frankfurt Job description Mission: Drive strategic and creative thinking and lead execution of all brand connection plans and activities in local markets. Core Accountabilities: Member of Integrated Marketing Team for AGSS. Take responsibility for driving synergy in all communication to the consumer advertising, urban marketing, sports marketing, event, content, blogs, in-house youtube as well as collateral and Retail Brand Management . Be a driver of the strategic planning process (consumer insights, media developments, market research, concept map development). Work with EHQ on key regional BC initiatives. Ensure that core creative idea is effectively translated and developed/expanded into local context. Take ideas over the top. Be of the moment: align closely with SM, BM and PR to identify, leverage and execute these moments. Initiate and oversee development of local creative projects in AGSS countries. Work closely with the category BM and the other functions to maximize synergy, consistency and sharp focus. Lead the development of media plans: drive creativity and new media developments to ensure smooth process, maximum efficiency and brand/category ...

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