Dornstadt - Marketing Manager Central Europe (m/f)

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GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation.The Marketing Manager Central Europe creates and executes an integrated marketing plan for our Central European region (Germany, Austria, and Switzerland). This manager will be responsible for creating demand generation campaigns, moving leads through the marketing funnel, and then evaluating the effectiveness of these campaigns. Essential Responsibilities - Develop integrated marketing plan for the region or zone- Create & execute demand generation campaigns- Manage lead flow- Manage processes and programs to increase customer awareness, preference and purchase intent- Manage marketing program budget- Coordinate with events team to fully integrate regional events into corporate marketing plan- Understand customers’ needs, values and benefits sought for the product & services offerings- Contribute to the strategic planning process and help ensure alignment with global marketing plan- Ability to execute both outbound marketing and inbound marketing campaigns- Partner with marketing operations to design and deliver metrics to measure effectiveness of marketing activity in the region Qualifications/Requirements - Bachelor’s ...

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