Berlin - Senior Manager iMarketing

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This position is designed to manage in support and close relationship with IMC (Integrated Marketing Communication) Connections and Brand Marketing, the strategy and development of interactive content for German and/or international marketing communications.Interactive content includes the fields of interactive advertising as well as the development of our digital platforms and loyalty programmes for our portfolio of brands, leading the Interactive Content Team. 1. Development and execution of digital projects (interactive – from website to media, mobile, interactive TV, gaming) in line with brand strategy. 2. Lead and manage the respective agencies3. Ensuring that other departments understand, apply and benefit from digital as part of Marketing Communication e.g. usage of digital electronic mass media, which offer opportunities of dialogue marketing tools and/or allow full or limited interactivity between consumer and brand.4. Jointly working with other relevant functions on digital relevant consumer communication across brands, primarily being in charge for content, technology fit and media-adequate realization, steering and reporting. KEY DUTIES/RESPONSIBILITIES: - Lead and coordination of all digital / interactive communication projects - Work in close collaboration with Gr ...

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