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Herzogenaurach - Senior Manager Public Relations Originals(m/f)

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  Purpose:   To deliver integrated through-the-line PR solutions that support adidas Originals’ global business objectives   Job profile: Develop short and long term communication strategies based on the adidas Originals’ Strategic Business Plan and respective category plan(s) Develop the overall PR strategy. Steer and guide the brand message and consumer penetration together with the other members of the Originals concept team Define the global content strategy in close collaboration with digital and social media teams Drive the seasonal fashion PR. Develop global programs and tools Write the lead concept brief for the PR discipline within an integrated through-the-line communication program Liaise with the PR managers of the other style categories to ensure a clear messaging and positioning Brief, guide and monitor adidas subsidiaries on local implementation of PR strategies and tools Brief and manage agency partners based on strategic and seasonal PR objectives Track the implementation of global marketing communication and PR tools Manage the relevant category personnel Set personal objective, targets and assess all direct reports performance Manage and create a high performing team attitude and spirit. Set team objectives and guidelines to ensure a smooth team cooperat ...

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