Herzogenaurach - Senior Marketing Intelligence Manager (m/f)

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  Purpose: Setting-up and leading the Marketing Intelligence Team- a new discipline in adidas This person will be responsible for defining and implementing our CRM Analysis Framework, specifically data model specification, predictive modeling, MI tools, processes and delivery, campaign analysis, behavioral segmentation, consumer analysis and reporting. Candidates need to be experienced and clearly a subject matter expert   Job profile: Specify and develop the Marketing Intelligence infrastructure for adidas group including people, process and technology Be the business owner of the CCD (Central Consumer Database) Define the data structure and content of the data warehouse Develop an industry leading consumer behavior segmentation model Proactively provide the organization with actionable insights for consumer campaigns, loyalty programs, assortment planning and product development Work closely with Retail, eCommerce and Wholesale channels to align, achieve common goals and optimize the use of scarce resources Work closely and proactively with the Category Teams to identify and realize opportunities as a result of your analysis Contribute to the evolution of CRM Strategic Business Plan including business case, resource requirements and key milestones Develop CRM campaign perform ...

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