Purpose: Create Visual Merchandising Manuals/Guidelines to respond to Consumer Direct and Sales Centres of Excellence requirements, ensuring alignment with Brand positioning and strategy Manage the development, innovation and management of all visual merchandising tools ensuring Global consistency (hangers, mannequins, etc) Job profile: Partner with the Centres of Excellence relevant teams to create clear requirements and align briefs whilst ensuring continued alignment to Brand objectives and positioning: Develop visual merchandising tools for each of adidas’ labels that respond to their target consumer profile. Develop guidelines and tools for markets to implement the concepts. Manage external agencies (visual presentation specialists; software agencies). Improve processes: Monitor the Retail industry (brick and mortar and digital) for best practices that can be adapted for adidas. Manage change and innovations through industry analysis in VM at both the consumer level and the implementation practices. Build business cases for investment direction with guidance on commercial or Brand lifting experiences. Manage Resources: Manage project budgets as assigned. Mentor experts as assigned. Set objectives while providing expertise for assigned projects. Accountable fo ...
