Director, Performance Marketing & Growth

TerraCycle

Umweltschutz

Trenton, NJ - USA

Abteilungsleiter / Manager

Hybrid

Experteer Overview

In this role you will lead TerraCycle’s digital expansion and turn a multi-million advertising budget into profitable revenue. You collaborate with cross-functional teams to design and scale full-funnel paid media strategies across core businesses and investor acquisition. You will push for rapid experimentation, data-driven optimization, and cross-channel growth to improve ROAS and profitability. This is an opportunity to shape performance marketing strategy for a global sustainability leader and contribute to scalable, measurable impact.

Leistungen / Benefits

Medical, Dental, Vision, Life, AD&D insurance
401(k) with company match
PTO + holidays + VTO
Hybrid work schedule
Flex Fridays
Catered vegetarian lunch in office

Verantwortungsbereiche

Oversee multi-million dollar annual budget and optimize across Google and Meta platforms
Lead continuous A/B testing on landing pages, offers, and creative assets
Identify and scale new customer segments and sales channels for e-commerce and investor acquisition
Act as lead strategist for paid social campaigns and test velocity with advanced tools like Meta Advantage+
Drive growth in YouTube campaigns and high-intent branded search while ensuring profitability metrics
Own marketing attribution and analytics, collaborating with Product and IT to ensure GA4 accuracy and incrementality insights
Mentor two direct reports and align data insights with creative strategy for high-impact campaigns

Zentrale Anforderungen

5+ years in performance marketing with a track record in DTC/e-commerce
Proven leadership in managing internal teams or agency partnerships
Advanced proficiency in Meta Ads Manager, Google Ads, and GA4
Ability to translate results into concise executive-level narratives
Capital markets exposure (preferred) with experience in funding rounds such as Reg-A or Series B

Leadership and people development Analytical rigor and data-driven decision making Strong communication for executive stakeholders Meta Ads Manager Google Ads GA4

Stellenbeschreibung

In this role you will lead TerraCycle’s digital expansion and turn a multi-million advertising budget into profitable revenue. You collabora…

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