Head of Product Marketing

Sendcloud

Informationstechnologie

Eindhoven, Noord-Brabant - Niederlande

Abteilungsleiter / Manager

Experteer Overview

In this role you will own and orchestrate how Sendcloud brings products to market, from positioning and pricing to launch and lifecycle programs. You’ll lead Product Marketing and Customer Marketing, aligning product strategy with sales enablement and customer growth. You’ll drive AI-enabled personalization and data-driven insights at scale, shaping GTM for a platform used by thousands of merchants across Europe. Join a fast-moving team building a high-impact marketing function that fuels growth and retention.

Leistungen / Benefits

Salary — 90-110k incl. Holiday allowance + management bonus
Brain Benefits — 2,000 learning budget · Courses, certifications & conferences
Time Benefits — 28 days of paid vacations per year
Sabbatical Benefits — 4 weeks fully paid every 3 years
Home Benefits — Flexible hybrid model (3+ days/week in office) · 500 home office budget
Pension scheme

Verantwortungsbereiche

Define and own positioning, messaging, and value propositions across products, markets, and segments
Lead go-to-market strategy and execution for new products, features, and strategic initiatives from framing to launch and iteration
Own pricing and packaging to reflect customer value and revenue growth
Build and run customer marketing programs to increase adoption, drive expansion and reduce churn
Translate market, customer, and competitor insights into input for product strategy and sales enablement
Equip Sales and Customer Success with messaging and content to win and grow
Drive AI and automation adoption to improve output quality, speed, and personalization at scale
Lead, develop, and hire a high-performing Product and Customer Marketing team

Zentrale Anforderungen

8+ years in Product Marketing, Customer Marketing or related B2B SaaS discipline
Proven track record in product positioning, GTM execution, pricing, packaging, and customer growth initiatives
Experience building and developing high-performing marketing teams
Strong understanding of SaaS growth models, customer lifecycle marketing, and product-led growth
Hands-on experience with AI, automation, and data to improve marketing effectiveness and scale impact
Excellent communication and stakeholder management skills

strong communication and storytelling stakeholder alignment across engineers, sales, and executives leadership and team-building SaaS growth models product-led growth AI and data-driven marketing

Stellenbeschreibung

In this role you will own and orchestrate how Sendcloud brings products to market, from positioning and pricing to launch and lifecycle prog…

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